Global artist Ayumu Imazu's new song "LIVE IT UP! (feat. Furui Riho)" has been chosen as the tie-in song for the UNIQLO graphic T-shirt brand "UT" web commercial in which he appears. Featuring up-and-coming music icon Furui Riho, the song is a positive song for the whole world, featuring a bright pop sound that seems to spring out of nowhere.
This song was written by Ayumu Imazu for UT's new web commercial, which will be released on March 4, 2025 (Tuesday).
Ayumu Imazu and Furui Riho also appear in the commercial, which will run globally under the catchphrase "Live it up! This is UT!

2025 UT Season Starts! Live it up! This is UT!

A music video (short version) of "LIVE IT UP! (feat. Furui Riho)" is also available on Ayumu Imazu's official YouTube and SNS.
The music video, which begins with the lyric "Live it up!" and the catchphrase "Live it up!", is an adorable animated video featuring colorful characters representing the group dancing a cute pop dance.

Ayumu Imazu - LIVE IT UP! (feat. Furui Riho) [Music Video Short Ver.]

Expect more information on the release of "LIVE IT UP! (feat. Furui Riho)" and other news.

Ayumu Imazu is participating as a support act in a three-city tour of the U.S. held by American singer MAX. Starting in March, she will embark on a four-city Japan leg of her "Ayumu Imazu HALL TOUR 2025 "ERA"" starting on March 20, 2025 (Thursday, national holiday) at LINE CUBE SHIBUYA in Tokyo, followed by a tour on April 5 (Saturday) at the Fukuoka International Conference Center Main Hall in Fukuoka, Japan, and April 12 (Saturday) at the Fukuoka International Conference Center Main Hall in Aichi, Japan: April 5 (Sat): Fukuoka International Conference Center Main Hall, Fukuoka, April 12 (Sat): PORTBASE, Aichi, and April 27 (Sun): NHK Osaka Hall, Osaka.
On May 11 (Sun.), the tour will conclude with Ayumu Imazu's first solo live performance "Ayumu Imazu LIVE 2025 "ERA -FINAL-"" at Hibiya Park Concert Hall in Tokyo.