A web commercial for the hair color brand "got2b" featuring Shiba of Wednesday's Campanella has been released, in which Shiba makes a bold change to silver hair and appears as a hair stylist. The setting is the fictional beauty salon "got2b UTAHA Salon. Shiba, who is usually particular about her hair style and hair color, changes the hair color of women who visit the salon one after another, and leads them to a bright and positive expression as if by magic.

The song "Butterfly" was written by Kenmochi Hidefumi, producer of Wednesday's Campanella, for the commercial. The song's dynamic beat and hopeful lyrics are in harmony with the pop and light atmosphere of the salon.

Kenmochi said, "The song has a bouncy beat and is bright and positive. The lyrics suggest that we should enjoy the positive change of ourselves from larva to pupa, and from pupa to butterfly.

To celebrate the release of the web commercial, a giveaway campaign is also underway on got2b's official Instagram to win a got2b original tumbler signed by Shiba and other prizes. This is a must-see project for fans.

The new song "Butterfly" is now available on TikTok. The release will be announced at a later date. Stay tuned for more information.

Comments by Hidefumi Kenmochi, Wednesday's Campanella

With its bouncy beat, this song is bright and positive.
The lyrics suggest that we should affirmatively enjoy our transformation from larva to pupa and pupa to butterfly.

Butterfly" TikTok Sound Source URL

https://www.tiktok.com/music/-7514615809142982672

URL of got2b WEB CM "More Freedom, To the Me I Want to Be"].

About "got2b"

5th anniversary in Japan
You can express who you want to be while pursuing damage-free
No. 1* hair cosmetics brand for bleach-on-color

Got2b, a hair cosmetics brand born in Europe and the United States, celebrated its 5th anniversary in Japan this year. Equipped with "bonding technology," a hot topic at salons, got2b offers a wide range of items from bleaching agents to colorants and hair care products that allow you to express yourself the way you want while pursuing damage-free products. The lineup includes bleaching agents for the entire head, point bleaching agents for easy inner coloring that even beginners can easily adopt, and colorants, color shampoos, and care items that allow you to enjoy shiny silver coloring. We offer "hair cosmetics" that make it easy to enjoy hair coloring according to your fashion and mood.

*GOT2B Series/Intage SRI+/Bleach Market, Fashion Semi-Permanent Market Combined/April 2023-December 2024

got2b special site: https://got2b.jp/campaign/utahasalon/