Up-and-coming British boy band, December 10 (read: December Ten), releases their highly anticipated debut single "Run My Way" today!

December 10 is a seven-piece boy band born out of the Netflix documentary series Simon Cowell: The Next Act. Selected by world-renowned producer Simon Cowell, the band consists of the charismatic and charming members Cruz, Danny, Hendrick, John, Josh, Nicholas, and Sean. They are highly skilled singers and performers and play more than 14 different instruments as a group. With their diverse roots and rich backgrounds in Ireland, Brazil, India, Nigeria, and Jamaica, they are attracting attention as a "new generation boy band" that combines musicality and individuality.

Written and produced by hit makers Savant Kotecha, who worked with Ariana Grande and The Weeknd, and Rami Yacoub, who worked with Beyoncé and Lady Gaga, the debut track "Run My Way" is a guitar-driven power pop explosion of a highly addictive The song is a sweet, light guitar riff that is a perfect accompaniment to the band's music. Opening with a sweet, light guitar riff, the song soon explodes into an uplifting drum beat and an energetic, exuberant chorus.

Run My Way" is a song that is truly our own. It's full of energy, which we love, and we can't tell you how great it is to be able to release our own music. It's a dream come true."
- Comment from December 10

The official music video takes place during an exciting day in London. It traverses from unadorned moments in the studio to scooter rides in the city, rooftop hangouts, and funny scenes in an amusement park bumper car. Directed by KC Locke (Aitch, Jorja Smith, KSI, Stormzy, etc.), the film vividly captures their charisma, friendship, and innocent smiles through speedy cuts and documentary-style images. The film will be released on January 31 at 1:00 AM Japan time.

December 10 - Run My Way (Official Video)